Ecommerce App Revenue and Usage Statistics (2025)

 

In the past two decades, the ecommerce industry has shifted from a wide array of websites specialising in a single category, think Amazon (books), Zappos (apparel), Newegg (electronics) and Stubhub (tickets), to a few marketplaces stocking as many items as possible.

Wayfair is perhaps the best example of this change, in 2011 it combined over 200 stores, such as cookware.com, luggage.com and strollers.com, into a single ecommerce marketplace.

In North America and Europe, Amazon led that transition from single category to everything. In 2005, it launched Prime as a way to speed up deliveries, and later added Prime Video, Prime Music and a host of other premium services to draw in more customers.

In the past five years, there have been a few new challengers to Amazon's dominance in North America, namely Wish and Wayfair. However, in revenue and usage Amazon is still far ahead of these challengers.

Outside of North America, Amazon has struggled to control the new challengers. Shopee and Meesho have surpassed Amazon in annual downloads and Shopee has control over several countries in the Southeast Asia region.

In China, where Amazon has a small presence, Alibaba has taken the role of both Amazon and eBay, with Taobao and Tmall. JD.com is another formidable competitor, with about as many customers as Amazon has worldwide. China is also at the forefront of new types of ecommerce, such as social commerce pioneered by Pinduoduo, which connects manufacturers and farmers directly with customers.

Latin America is another region that appears less sold by the Amazon pitch, with Mercado Libre, Shopee, and AliExpress all competing for market share in the region.

We have collected data and statistics on the mobile ecommerce app market. Read on below to find out more. If you would like to dig deeper into the ecommerce app market

Key Ecommerce App Statistics

  • Ecommerce app revenue reached $3.88 trillion revenue in 2023, a 8.1% increase on the previous year
  • About 10% of global ecommerce was conducted in the US, behind China in total spend
  • 7.6% of total retail in the US came from mobile ecommerce in 2023. In the UK, that figure was 16.8%
  • Amazon was the most popular ecommerce retailer in the US and UK in 2023
  • Downloads and usage of ecommerce apps have grown over the past two years, with significant growth during the coronavirus pandemic

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